Starting 11 is the world's first LIVE daily fantasy platform. During live matches, Starting 11 allows 3 real-time player substitutions per lineup -- just like a real-life manager.

Daily fantasy sports are an accelerated variant of traditional season-long fantasy sports games. Daily fantasy sports games can be played over the course of just one matchday, for example, instead of across an entire season.

As with traditional fantasy sports games, daily fantasy players compete against others by building a team of real-life players from a particular league or competition. Then, fantasy players earn points based on the actual statistical performance of the players in real-world competitions.

In Starting 11, like in traditional daily fantasy sports, each of the players in a user's lineup accumulate points based on the players' performance in real-world competitions. The user who has the most points at the end of the competition period wins pride or cash.

LIVE daily fantasy on Starting 11 maintains some of the aspects of traditional daily fantasy sports, such as the way players accumulate points, but, unlike any other daily fantasy platforms, empowers users by placing them in the manager's shoes.  Users can make substitutions to their lineups during the real-world competitions in order to react to shifts in momentum, push forward for a win, or take off a player who was subbed out of a match.

The goal of live daily fantasy is to engage fans of the beautiful game more deeply with the sport that they love.

See also Live Play Overview & Example.