Starting 11 allows users to build 11-player lineups without the stress and restrictions of an arbitrary salary cap. Users can swap out players from their lineups up until the kick off of the first match in the contest. Once the matches kick off, users can make up to 3 substitutions during the live matches. The following is an example of team creation, substitution, and live play.
You enter a ₤2 Winner Take All contest for Saturday. There are 10 player spots total. The winner of the contest will receive ₤18.
You select 11 players for your lineup, including Hazard as your captain.
You hear that Hazard is injured so you log in to Starting 11 and swap Hazard for Sterling. Sterling is now your captain unless you choose to switch captains.
The first flight of games have not yet kicked off. It looks like your forward, Anthony Martial is on the bench, so you make a quick swap for Ibrahimovic, who is slated to start.
Saturday - Matches kick off
You're now in live mode and have a maximum of 3 substitutions available.
By the 20th minute you can see it's not Ibrahimovic's day, but Aguero is looking great. So you use your first sub and switch Ibrahimovic for Aguero.
At the half it looks like Sterling is being subbed off, so you replace him with Harry Kane. Harry Kane is now your captain.
At minute 80' you check the Game Center and see that you are in a close race for the top spot. Your decide to make a drastic change and sub off a defender for an extra attacker who just might score, De Bruyne.
De Bruyne scores in stoppage time! This is just enough to give you the lead and when the contests ends you pocket ₤18.
See also What is LIVE daily fantasy?